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Specification UXD·105

UXD · Product Design & UX Defined scope Fixed fee

Checkout Flow Redesign

A UPI-first checkout redesign based on your real drop-off data, with every payment failure state designed so fewer orders are lost.

Fee · GST incl.
₹18,999
Duration
12 working days
Deliverables
7

01 Overview

Indian shoppers often abandon checkout because of the flow, not the price: a UPI intent that never comes back, a form demanding a landline number, an error that says something failed but not what. We add instrumentation to your current checkout, find the steps where buyers drop out and redesign around the way people in India pay. UPI goes first because it is what most buyers choose. Failure and retry states are designed deliberately, so a single failed payment does not lose the order.

02 Deliverables

7 items

What you receive at handover

  1. D01 Step-by-step funnel analysis showing where your current checkout loses buyers
  2. D02 New checkout flow with UPI presented as the first payment option
  3. D03 Form redesign with fewer fields, autofill support and the right mobile keyboards
  4. D04 Designs for pending, failed, timed-out and retry states across every payment method
  5. D05 Trust elements placed at the points where buyers actually hesitate
  6. D06 Figma designs with developer specifications
  7. D07 Brief A/B test plan for measuring impact once the redesign ships

03 Outcomes

What should be true once it ships

  • Fewer carts abandoned at the step where losses are highest
  • Failed payments can be retried without ending the session
  • A measurement plan that shows whether the redesign worked

04 Process

How the 4 stages run

  1. Measure Analytics are reviewed and missing event tracking is added
  2. Diagnose Drop-off points are traced to specific interface causes
  3. Redesign The flow is redrawn, covering every payment failure path
  4. Prepare Designs are specified and a measurement plan is agreed for release

05 Fit & inputs

A good fit for

  • Online stores that attract visitors but convert few of them
  • Subscription businesses where sign-ups fall away at payment
  • Businesses whose checkout has not been revisited since it was first built

What we need from you

  • Access to analytics, plus a test account able to get through to payment
  • Your payment gateway and the list of methods you accept
  • Any finance, tax or compliance constraints the design must respect

These inputs are collected through the technical brief in your dashboard after payment. The duration is counted from when they arrive.

06 Answers

Questions about this engagement

No, the scope ends at analysis and design. Your developers can build from the specifications, or we can quote for the build separately.

Razorpay, Cashfree, PayU and Stripe. The same design principles apply to any other gateway.

It varies by site, and we will not promise a figure before measuring your current funnel. The A/B test plan exists so the result is measured rather than assumed.

This is technology work delivered digitally — nothing is shipped. Work is delivered into systems you control within the duration stated above, and the delivery and refund policies set out what happens if a date is missed.

REL Related

Often considered alongside.

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Figma Design System Build

A Figma component library with tokens exported to code, so design and front-end share one vocabulary and new screens stay consistent.

Tokens for colour, typography, spacing, radius and elevation

Fixed fee · GST incl.

₹34,999

Duration

20 working days

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UXD — Product Design & UX UXD·102

Mobile App UI Design Pack

Ten iOS and Android screens designed in Figma with every state, a prototype and handoff specs, so developers build without guessing.

10 app screens for iOS and Android, each in light and dark mode

Fixed fee · GST incl.

₹29,999

Duration

15 working days

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UXD — Product Design & UX UXD·104

Usability Test with Five Users

Five moderated sessions on your live product, with recordings and severity-ranked findings, so fixes follow observed problems.

Recruitment and scheduling of 5 participants who fit your user profile

Fixed fee · GST incl.

₹14,999

Duration

12 working days

View scope

GST included

₹18,999

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